My Top 5 reads – Week 38

Best picks from the web. Here are my 5 favourite articles published on CRM, CX and digital transformation I would recommend you to read this week. On the agenda: Stockholm’s Fintech scene, data and analytics, content strategy, and customer onboarding.

Data and analytics are propelling organisations into the future
First words: “In the Leadership Series EDGE Webinar titled ‘Embracing Data and Analytics to Build the Enterprise of the Future’ on September 2, 2020, P H Vijaya Deepti, CEO of Tata Insights and Quants (Tata iQ), shared her point of view on how newer business models and newer ways of working are being built around data as an asset.” Very good read!

Stockholm FinTech Guide
First words: “Stockholm is home to one of the most vibrant tech ecosystems in Europe and ranks 10 globally according to Startup Genome 2020’s ecosystem rankings. The city produces more billion-dollar companies per capita than any other region in the world after Silicon Valley. Skype, King, Mojang, Klarna, Spotify and iZettle are all unicorns founded in Stockholm.

Why Onboarding Is The Key To Customer Loyalty
First words: “Building an agency without customer loyalty is like trying to build a home on sand. As soon as you start to get the foundation set, it slips away, and you’re stuck starting from scratch.”

Embracing digital excellence to create customer-driven experiences that exceed expectations
First words: “Brands have long recognized that a relevant, personalized customer (CX) that is consistent across every channel and touchpoint drives new revenue. The for digital excellence is high and the reason is quite simple: customers tend not to stick around when a brand frustrates them with irrelevant offers, seemingly ignores their preferences, or otherwise fails to treat them as a unique individual.”

How Content Strategy is Transforming an Entire Marketing and Sales Organization
First words: “This is a case study on how to execute a content marketing strategy in the real world and discover how it can build a powerful alignment between sales and marketing.”

Related articles:

Is your organization ambitious enough to deal with the new customer engagement narrative?

The call for urgent action in Customer Services

One quick comment on Gartner’s 2020 Magic Quadrant for Digital Experience Platforms

About the Author

Didier Dessens

CRM and Digital Experience Advisory

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