One quick comment on Gartner’s 2020 Magic Quadrant for Digital Experience Platforms
Commentary – Gartner has just released a 2020 quadrant for Digital Experience platforms (DXP), basically revamping the classical Web Content Management MQ with a new terminology and enlarged scope.
It is true all WCM solutions now include enough features to encompass a digital experience. It is also true that, from a functional aspect, there is little differences between solutions. At first sight. Deep diving, we can easily see that some are performing better than others.
When looking at DXP solutions, I usually investigate differences in 3 areas (beside the functional part):
1. Vision & Scalability: DX is broader than purely managing web content or managing portals. Changes are constant. Understanding a vendor’s vision is key: How easily a solution can add new features along the way.
2. Speed of implementation: How fast can a MVP be built and how fast can users start using it?
3. Integration capabilities. Obvious.
Not all solutions are similar. For an organization, selecting a DX platform is an important investment. It has to be efficient and flexible enough to add new features over a few years.
A strategic direction perspective is needed, with a simple question: Will the vendor still be around and invest in enhancing the platform in 5-year time?
About the Author
Didier Dessens
CRM and Digital Experience Advisory
