I’m observing with good interest the move into ”Data / AI as-a-Service”. I mean the combination of APIs and AI algorithms. Have you also noticed this trend? In short. We have all been speaking about the rise of AI, APIs, Big Data, cloud technology, Internet of things (IoTs) and sensors technologies for years. With AI-as-a-Service, I am talking about combining […]
With the rise of digital business models, ecosystems, and the greater maturity in technologies such as AI, most organisations are forced to revisit their business models and the way they engage with customers. In this paper, I am exploring some of the options business units managing customer experience have to adapt in order to address the many challenges they are […]
Comments on Gartner’s three important ways Artificial intelligence (AI) can benefit Customer Service Operations. Gartner has recently published an engaging article on Artificial Intelligence (AI) in Customer Service operations (Dated 19 January 2022). This article is available online on Gartner’s website. Indeed, we are all witnessing the growth in popularity of AI solutions in recent years. Driven by the rising […]
I am sharing an interesting paper from DestinationCRM. C-level business executives comment how they see CRM in 2022. Lots of views on AI-driven digital transformation, first-party data, marketing, and Customer Experience. We may not all see Y2022 in this way, but it is worth reading it anyhow. Link to article: What’s in Store for CRM in 2022? Here are my […]
It should be no surprise to anyone if I add Artificial Intelligence (AI) into the top list of trends impacting the CRM world. AI systems have become a reality and are maturing quickly. For most of us, as consumers, Artificial Intelligence is synonym of Amazon Alexa, Google Nest or Apple Siri: Smart devices that provide varying levels of expert assistance. […]
Pega introduces its new 8.5 release. Here are the links to Pega’s site detailing the new enhancements: What’s New in Pega Platform What’s New in Customer Engagement & CRM Pega Sales Automation Pega Sales Automation 8.5 Release Notes Pega Customer Service Pega Customer Service 8.5 Release Notes Financial Services 8.5 enhancements Healthcare 8.5 enhancements Insurance 8.5 enhancements Communications 8.5 enhancements Pega Customer […]
Salesforce’s Winter 21 releases are now online. Check out the new features: Multi-factor authentication, Einstein Search Personalization, Salesforce Anywhere (Beta)Work.comService: Service Cloud Voice Streamlined Setup, Omni-Channel Supervisor for Calls, Einstein Bots Templates, and MoreSales: Sales Cadence Improvements for High Velocity Sales, Global Models for Einstein Lead Scoring, Opportunity Deal Change Highlights, and Multi-Cloud Support for BillingIndustries: Document Management, Forecasting, Public […]
My 5 favourite articles on CRM, CX and digital transformation to read this week. On the agenda: B2B Fintech, Amazon, Salesforce, retail and AI. What Amazon is Doing in Financial Services like Fintech“From payments to lending to insurance to checking accounts, Amazon is attacking financial services from every angle without applying to be a conventional bank. Salesforce Positioned by Gartner as […]
Hi everyone! Lots of good articles on CRM and DX this week. Here is my selection of the ones I like best. All with a great smile because it is still summer! On the agenda: AI, Conversational analytics, retail, and customer journey map. Lack of Skills Threatens Digital Transformation“As the COVID-19 response accelerates the speed and scale of digital transformation, […]
I am sharing the 5 articles on CRM, CX and digital transformation I liked best this week. On the agenda: AI, Insurance, networking tools, and marketing. AI Devours Data!“Those who have worked on Machine Learning (ML) projects know that ML requires a large amount of data to train the resulting algorithms.” Inside the NSA’s Secret Tool for Mapping Your Social Network“Edward […]
My 5 favourite articles on CRM, CX and digital transformation to read this week. On the agenda: Salesforce, AI, Supply chain, and B2B sales Salesforce Summer ’20 Release Notes (By Salesforce)“The Summer ’20 release delivers innovations across the entire Customer 360 Platform to support you in times of change.” How The “Amazon Effect” Is Impacting B2B Sales (By SAP)“In the consumer space, we’ve […]
Hi everyone! I’ve just released my selection of Top 5 Reads for this week 17! It includes interesting insights from Thomas Siebel on AI in the Oil & Gas industry (remember Siebel CRM?). Also featuring Retail, Salesforce and Microsoft. How to be more strategic? MSDW Podcast: Frieda Maher on the challenges of the sales back office Salesforce’s Rise to the […]
According to a recent PEGA study, employees facing customers are often frustrated with the level of service they can provide to customers. They denounce inadequate technology and processes that limit their effectiveness. The survey shows that 81% of respondents mentioned fast resolution among the four most important factors for quality of customer service. Speed is however not the only consideration. 72% also […]
MyTOP5reads for this Week 13 focuses on voice and AI in Marketing and customer engagement. Also an analysis of the CRM leading solutions Is Voice The Next Big Thing To Transform Consumer Behavior? 3 Powerful Ways AI is Changing the Sales and Marketing Experience Right Now Dreamforce 2019 Management Journal On CRM: From Salesforce To Zoho, Which Of These 10 […]
I have received a good number of questions about Advanced Analytics and more especially about Salesforce’s Einstein Analytics in the past few weeks. As there is an increasing interest in my network, I was thinking of sharing more broadly this Fluido Smart CRM series video about Einstein Analytics. It provides good insights on the actual solution in just 8.41 minutes
“My TOP 5 reads”, Week 8 – Focus on digitization in retail this week + this great article on CDOs’ role and future by IMD (Not to miss) The five stages of the Chief Digital Officer–and why they often fail How H&M are shifting their focus from the high street to digital retail Why AI Adoption Starts with Psychology Why […]
AI and Cognitive, digital transformation, CRM trends, and Retail in “My TOP 5 reads” this week: 50 Coginitive Biases in the Moderrn World Salesforce Blog: CRM Trends to Watch for in 2020 Evolving digital transformation: McKinsey presents its ‘business building’ strategy (CxOTalk interview) How to launch an AR/VR-powered retail experience A.I., Machine Learning, and the Future of Marketing
“My TOP 5 reads” brings us this week to discuss AI, DX platforms, trends, social media, and (non-digital) must-read books on CX. Einstein discovery (AI) – Customer churn analysis for a lottery company Gartner: Digital experience platform providers face growing challenges (By CMO Australia) CRM Trends to Watch for in 2020 (By Salesforce) Why Encouraging Online Comments Could Grow Your […]
Week 4 release of “My TOP 5 reads on CRM, CX and Digital Transformation”. This week, it’s about voice AI, conversational AI, customer engagement, customer service, and some lessons learned. The Dangers of Overpromising and Under-Delivering Einstein Voice: What’s Next for the ‘Alexa of Salesforce’ How conversational AI will boost CX this decade The Field Of Gold: Why It’s Time […]
“My Top 5 reads”, Week 3, is on! Highlighted this week are speech recognition, platforms, AI, community fans and lessons learned… How decreasing time-to-cart can help retailers win more customers in grocery e-commerce? (By Speechly) A Study of More Than 250 Platforms Reveals Why Most Fail (By Harvard Business Review) How the Future of AI Will Impact Business (By Salesforce) […]
Week 2, 2020 of My Top 5 reads is now released! This week, my personal selection of articles on CRM, CX and digital transformation includes: AI vendors to watch in 2020 and beyond Why You Need To Consider IoT In Improving Customer Experience How to balance fraud prevention with great customer experience What’s Been Missing From Client Experience: Humans What […]
Be inspired in 2020! My TOP 5 reads continues this year! My own personal selection from the best from the web on CX, CRM and digital transformation. The Power Of Purpose: How Salesforce Impact Labs Is Helping Innovation Scale How the Future of AI Will Impact Business Insurance Industry Headings Towards Marketplace Model Three Technologies That Are Transforming The Retail […]
Last time for this year! My Top 5 reads on CRM, CX and Digital transformation this week (Week 52). Enjoy the festive days and see you next year! Customer data platform tools top priority list for big vendors AI Customer Service Will Save You Money, but it Might Cost You Customers The Next Decade of Data: Why Retail Marketers Will […]
My Top 5 reads on CRM, CX and Digital transformation this week (Week 51): How The Salesforce Revolution Can Guide Marketing And Communications Firms’ Evolution Branding is dead, CX design is king An Overview of Artificial Intelligence in Salesforce Einstein How to find out if your CRM switch is a beneficial step for the organisation The applications of AI in […]
My Top 10 reads this week (Week 49, 2019): How shoppable video will change the way we buy things How Norrøna built a recommendation engine that increased conversions by 50% (with just one engineer) Headless Commerce: Why E-Commerce Is Losing Its Head Want More Conversions On Your E-Commerce Site? Live Chat Is The Way Forward Does AI Improve Retail And […]
I’m sharing a very interesting article from Forbes on AI and CRM. Worth to read. It discusses ways to combine AI with CRM platforms to improve customer management. It also gives an overview on the kind of topics I’m dealing with on a daily basis. https://www.forbes.com/sites/danielnewman/2019/10/19/ai-and-crm-will-customer-management-get-easier/#2ea559243db9 Some quotes I have gathered: “If customer experience is the center of digital transformation, […]
At the last WCIT, Gary Vaynerchuk (the famous businessman) claimed that voice AI systems will be everywhere around us within the next decade, meaning we only have to speak to get what we want. At the same time, a recent survey from Gartner (June 2019) forecasts that, by 2023, customers will prefer to use speech interfaces to initiate 70% of […]
Hej! On my table this morning, Salesforce’s approach to tackle bias in AI. An interesting interview about analytics and AI. Worth reading. I am sharing it. /Didier Link: Salesforce talks about its Einstein Analytics product for financial services and new tools to combat AI bias
