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Tag: Digital Maturity

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February 11, 2023

CRM systems are never good enough

There are always enhancements to be made to a CRM system. Any organization that is happy with what it has, needs to question itself. Many business executives say they are not (or never) satisfied with their current CRM solution. They […]

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March 15, 2022

Big data projects in Marketing are surprising. Constantly (Part 2)

I recently posted Big data projects in Marketing are surprising. Constantly (Part 1) explaining that, from my experience, big data projects in Marketing were a do & learn approach. I was highlighting the importance of aligning stakeholders on a common […]

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March 15, 2022

Big data projects in Marketing are surprising. Constantly (Part 1)

Working in a Big data project in Marketing is constantly surprising. Essentially. When I first got involved in a big data project, it was in marketing. I knew marketers had struggled for ages to really understand who their customers were […]

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December 28, 2020

The Best of 2020: Most Popular Articles on Dessens.se

2020 has been a surrealistic year. With Covid-19, thousands of people and companies quickly adjusted to a new way of working that we all called WFH. Some moved quicker than others. For some, it was business as usual, for others, […]

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December 7, 2020

New insights on Digital Banking in Europe

I’m sharing a brand new analysis of the digital banking market done by D-Rating. A really interesting finding is that it shows that out of the 58 major retail banks in Europe, only 14 of them actually compete with the top […]

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September 30, 2020

My Top 5 reads – Week 40

Best picks from the web this week 40. Here are my 5 favourite articles published on CRM, CX and digital transformation. On the agenda: Agility within organisation, the CRM market for 2020-2030, customer retention, and some new releases by Microsoft […]

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April 9, 2020

Perspective on Covid-19 crisis and digital maturity

Opinion – The Covid-19 crisis is revealing flaws in business continuity plans and weaknesses in value chains, exposing business and people alike. Most business continuity plans were based on a few number of key employees performing critical functions. They were […]

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December 11, 2019

My Top 5 Reads – Week 50

FYI – Here are my Top 5 reads on CRM, CX and Digital transformation this week (Week 50, 2019): Three barriers holding back the next wave of female digital leaders Michael Machado of Salesforce: Voice is the Future of CRM […]

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October 10, 2018

Announcing BearingPoint’s Digital Leaders Awards 2019

Today we are announcing the winners of BearingPoint’s Digital Leaders in Sweden Awards 2019! This is now at Berns, with guest speakers from Spotify, Ikea, and Plan International. I am happy to own the the category “bank” section. Here are […]

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Latest posts

  • How on earth can organisations become both more digital and more human-centric at the same time?
  • How I discovered the underlying complexity of integration in digital transformation projects. 😏
  • I care about business users…
  • If your key account plans are integrated into your CRM to drive day to day sales, then you know you’re on the right direction
  • Digitalization is not a product or a service that you can plug and play.

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