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Tag: Personalization

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March 8, 2022

Is your organization ambitious enough to deal with the new customer engagement narrative?

With the rise of digital business models, ecosystems, and the greater maturity in technologies such as AI, most organisations are forced to revisit their business models and the way they engage with customers. In this paper, I am exploring some […]

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Points of View 7
March 4, 2020

My Top 5 Reads – Week 10

LinkedIn + CRM integration this week. A bit of AI. Also, because of the season, several recent surveys to understand where we all are in DX and CRM. On CRM: LinkedIn Takes Another Big Step Towards CRM Integration 50 Stats […]

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February 26, 2020

My Top 5 Reads – Week 9

“My TOP 5 reads”, Week 9 – with a focus on Next Best Action, AI, and the Nordic banking scene… Augmented Humanity: Creating A Human Context That Technology Can Enhance Next Best Action: High-performing operating model (By Pegasystems) Get Started […]

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Latest posts

  • How on earth can organisations become both more digital and more human-centric at the same time?
  • How I discovered the underlying complexity of integration in digital transformation projects. 😏
  • I care about business users…
  • If your key account plans are integrated into your CRM to drive day to day sales, then you know you’re on the right direction
  • Digitalization is not a product or a service that you can plug and play.

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