How on earth can organisations become both more digital and more human-centric at the same time?

I have a paradoxical question that will tickle your brain: How on earth can organisations become both more digital and more human-centric at the same time? ๐Ÿค” It’s like trying to juggle apples and oranges while tap-dancing on a unicycle!

Have you ever thought about it? Let’s dive in! I’d love to hear your views.

In the past, I have a seen organisations attempting various approaches: Developing ambitious plans to become more customer-centric, encourage open dialogue to foster innovation using design-thinking and other methods, trying to break down organisational and data siloes to enhance collaboration, or developing training programs.

My view is that implementing digital solutions is like having a magical arsenal at our disposal. It’s time to zap away repetitive tasks! Automation, data analytics, and artificial intelligence (AI) can swoop in and rescue us from boring routines.

But we should not forget that people crave real connections too! Balancing digitalisation with genuine human interaction is indeed the secret sauce for satisfaction. Placing people at the heart of the strategies is key. By empowering employees, customers or partners, understanding their needs, fostering collaboration, and promoting continuous learning, organizations can pave the way for a digital future while preserving their human touch.

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How I discovered the underlying complexity of integration in digital transformation projects.

Eventually I believe the enigma of balancing digital transformation and human-centricity can be cracked with a little laughter and a sprinkle of innovation.

If you’re interested in discussing more about CRM or its impact on businesses, feel free to reach out. I’m always open to meaningful conversations and collaborations. ๐Ÿ˜Ž

About the Author

Didier Dessens

CRM and Digital Experience Advisory