CRM is a driver for innovation. I see a strong correlation between CRM and business performance. And I strongly champion the idea that greater CRM effectiveness influences positively every organisation’s business performance. This is evidence to me. Especially when I […]
Marketplace pressures and digitalisation are challenging organisations across all industries, urging them to innovate. We experience it every day when helping our customers with User Experience, design thinking, or simply being more agile. This morning came on my table this […]
My best picks from the web this week 11: The subscription model, digital marketing, continuous experimentation, innovation, life insurance and gamification, trends in CRM and retail. Today’s Business Environment Requires Continuous ExperimentationFirst words: “The world has changed, and marketers must […]
My 5 favourite articles on CRM, CX and digital transformation to read this week. On the agenda: B2B selling, video, CX, and retail… 5 data-driven principles for the Chief Data Officer to reshape CX strategy“Customer data platforms (CDPs), data-driven projects, big […]
My 5 favourite articles on CRM, CX and digital transformation to read this week. On the agenda: Steve Jobs, CX, and digital strategies. Steve Jobs VS Reid Hoffman: Which Philosophy is the right one?“Founder of LinkedIn and former PayPal executive vice […]
5 new great articles on CRM, CX and digital transformation to read this week. On the agenda: Salesforce vs Pega, supplemented with Gartner’s and ISG’s analyses. We are also speaking about 3D. Magic Quadrant for CRM and Customer Experience Implementation […]
According to a recent PEGA study, employees facing customers are often frustrated with the level of service they can provide to customers. They denounce inadequate technology and processes that limit their effectiveness. The survey shows that 81% of respondents mentioned fast resolution […]
Hi everyone! Lots of good articles on CRM and DX this week. Here is my selection of the ones I like best. All with a new layout because it is spring, and we are all moving towards a sunnier and […]
MyTOP5reads for this Week 13 focuses on voice and AI in Marketing and customer engagement. Also an analysis of the CRM leading solutions Is Voice The Next Big Thing To Transform Consumer Behavior? 3 Powerful Ways AI is Changing the […]
LinkedIn + CRM integration this week. A bit of AI. Also, because of the season, several recent surveys to understand where we all are in DX and CRM. On CRM: LinkedIn Takes Another Big Step Towards CRM Integration 50 Stats […]
“My TOP 5 reads” brings this week spotlights on marketing technology, customer contact, mobile, and disruptive innovation. Alphabet Soup: Martech Systems Are Letting Retailers Down (By Mediapost) Radical reform – the new model for customer contact (By the Drum) The […]
Be inspired in 2020! My TOP 5 reads continues this year! My own personal selection from the best from the web on CX, CRM and digital transformation. The Power Of Purpose: How Salesforce Impact Labs Is Helping Innovation Scale How […]
Preparing for the long Swedish winter, always a good time to revisit old business classics and new inspiring books. This year, my plan is: 1. Refresh my knowledge on Big Data analytics, through the IBM Big Data platform, 2. Revisit […]
I am at Sweden Demo Day, the startup event in Stockholm today. The young and beautiful of the Swedish startup community gathers here! On my agenda, meetings with fintechs, insurtechs, regtechs, clients and partners. If you are around, let’s connect! […]
I like this statement by Nicholas Negroponte in “Being Digital” (1995). Very relevant in the era of Open Banking! I have just re-read his book during this festive break. I recall reading it for the first time when studying Information […]
Back to Stockholm after some amazing days at Slush 2018 in Helsinki. It was just awesome to meet such a large number of Fintechs. Thanks Galit Lev Ran for introducing me into the world of ultrasonic banking! Terrific also to […]
