My Top 5 Reads – Week 11

My best picks from the web this week 11: The subscription model, digital marketing, continuous experimentation, innovation, life insurance and gamification, trends in CRM and retail. Today’s Business Environment Requires Continuous ExperimentationFirst words: “The world has changed, and marketers must reinvent how they reach customers, breaking down silos and increasing agility and experimentation with fewer resources.” Exploring subscription management in […]