My Top 5 Reads – Week 11

My best picks from the web this week 11: The subscription model, digital marketing, continuous experimentation, innovation, life insurance and gamification, trends in CRM and retail.

Today’s Business Environment Requires Continuous Experimentation
First words: “The world has changed, and marketers must reinvent how they reach customers, breaking down silos and increasing agility and experimentation with fewer resources.”

Exploring subscription management in manufacturing
First words: “The subscription economy has been growing exponentially for over a decade now, but it is hitting different industries at different points and with varying impacts.”

Recommended for you:

Joining the Movement with Stadium

How John Hancock Life Insurance gamifies wearables to bolster longevity
First words: “John Hancock Life Insurance is happy to practically give you a Fitbit, Amazon Halo or Apple Watch to help you live longer.”

CRM trends for 2021
First words: “In recent years, the CRM system has evolved far beyond being just a tool for contact management to offer something for everyone in an organisation.”

Gartner: Top trends in retail for 2021
First words: “The ongoing COVID-19 pandemic is driving global retailers to fundamentally reassess how they do business. Due in part to its many challenges and threats, 2020 has accelerated digital transformation across the retail industry.”

Recommended for you:

Exploring Customer Experience and Business Agility with PostNord

About the Author

Didier Dessens

CRM and Digital Experience Advisory

Leave a Reply