Just sharing a new report on the Customer Data Platform (CDP) market that shows the rapid growth of this technology over the recent years. Interestingly, it is worth noting that CDP is a relatively new concept actually.
With this technology, organisations can collect, aggregate, and centralise all the customer data from third party sources such as websites, social media, and point of sales. They can then combine the data to obtain a comprehensive view of their customers. As a resulting use case, for instance, is that firms can add a deeper personalisation to their marketing campaigns.
Major players in this area are Adobe, Salesforce, Teradata, Oracle, Microsoft, SAS, Dun & Bradstreet, and some others.
Link to the report: Customer Data Platform Market