Hey, this is Didier

Digital & CRM Growth Expert

I Help C-Level Executives Maximise Their Investments in CRM and Salesforce for Growth, Efficiency, and Competitive Advantage

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What We Do

VISION

I help C-level executives explore and develop innovative solutions to business and tech challenges, driving their ambitions forward. My approach is highly collaborative and iterative, grounded in co-creation and design thinking.

EMPOWER

I assist C-level executives and their teams boost their professional and personal skills in Digital and CRM transformation through training, team up-skilling, executive seminars, and coaching.

ACTIVATE

I support C-level executives and their teams in delivering successfully their complex transformation programs with CRM and Salesforce expert advisory.

As a leader, you set ambitious goals and strategies to drive business growth for your organisation.

Your agenda is packed with:

1. Running your business as efficiently as possible, 2. Managing change at the same time, 3. Keeping a firm grasp on technology.

I help C-level executives tackle business and technology challenges to achieve their ambitions.

I specialise in digital experience, sales, e-commerce, and CRM, democratising expert knowledge for executives. My goal is to empower leaders with the new skills and approaches needed to reflect the dynamic and changing realities of business.

78%

Become a visible expert

82%

Set high expectations

84%

Lead with vision

82%

Be decisive

Recent works

Project stories

Featured articles

24 July 2024

Salesforce Einstein Service Agent

Salesforce has just launched Einstein Service Agent. I’m evaluating its potential to drive innovation and cost-efficiency in customer service. What is the business case for leveraging Einstein Service Agent, conversational AI, and other chatbots? Three observations on the potential impacts on organisations: 1 / On the cost side, I see a good opportunity for further cost reduction. Obviously. These tools reduce the need for large customer service teams, cutting down on operational costs. Because they

25 February 2021

Stadium: Joining the Movement

Today, I am “joining the Movement” and I am speaking with Pino Roscigno, who is the Commercial & Brand Director at Stadium, the leading sporting goods retailer in the Nordics I would like to understand how market and technological dynamics are rewriting the rules of competition in one of the most competitive industry in the world, forcing brands to rethink the way they work. I mean: The changing consumer shopping behaviour and the trend towards

19 October 2020

PostNord: Exploring Customer Experience and Business Agility

I am speaking today to Anne-Christine Lane, Vice President and Head of Analytics & Automation at PostNord, the Nordic Postal Services company Customer Experience and business agility is the topic I am exploring today. In a recent post, I was discussing some of the options organisations have today to address the changing customer engagement paradigm across their value chain. I was arguing that, even though the aim of creating experiences that customers desire and want might

Email: post@dessens.se

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