Tag: CRM Transformation
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What Spotify teaches us about operationalizing AI
I recently came across a very interesting article from the IMD Business School about how Spotify is operationalizing AI. Not in its app, which is already well known, but how Spotify is bringing AI inside its entire organization. This is not about models, algorithms, or platforms. It is about how an organization prepares itself to…
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What It Really Takes to Scale Salesforce AI Across the Organisation
Scaling Salesforce AI isn’t a technology upgrade. It’s an organisational choice. This newsletter discuss how leaders can assess readiness, prioritise use cases, and turn pilots into real, organisation-wide business impact. AI at scale: Why good intentions aren’t enough Most executives say they want AI at scale. What they actually fund are pilots, feature tests, and…
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CRM Transformation is a Driver for Innovation
CRM is seldom considered from the perspective of business transformation. Many executives see it merely as an operational tool, but in my experience, it is much more than that. The real power of CRM lies not just in the software, but in the transformative process of integrating it. This transformation is a catalyst for innovation,…