Tag: CRM Industry Trends
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What Spotify teaches us about operationalizing AI
I recently came across a very interesting article from the IMD Business School about how Spotify is operationalizing AI. Not in its app, which is already well known, but how Spotify is bringing AI inside its entire organization. This is not about models, algorithms, or platforms. It is about how an organization prepares itself to…
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2025 trends: How AI will reshape CRM. A critical analysis.
Thomas Kurian, CEO of Google Cloud, recently said, “The convergence of AI and CRM will redefine how businesses understand and engage with customers.” This observation reflects well the transformative shift underway in customer relationship management. By 2025, advancements in AI will continue to reshape CRM fundamentally, driven by industry leaders like Salesforce, Microsoft, and other…