Tag: CRM Best Practices
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What Spotify teaches us about operationalizing AI
I recently came across a very interesting article from the IMD Business School about how Spotify is operationalizing AI. Not in its app, which is already well known, but how Spotify is bringing AI inside its entire organization. This is not about models, algorithms, or platforms. It is about how an organization prepares itself to…
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Why the Control of AI Agents Is Driving So Much Debate
Vendors are racing to become the central AI hub, and organizations are adopting multiple tools. The question is no longer which AI to deploy. It is how to coordinate agents across the enterprise to ensure control, governance, and risk mitigation. It also raises the fundamental question of who should own that control as agents spread…
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Vibe Coding in Salesforce: Execution accelerator, not a thinking substitute
Salesforce launched Agentforce Vibes in late 2025. It promises faster change with fewer intermediaries, but is speed enough to solve the hard problems? How I See It Salesforce launched Agentforce Vibes in late 2025. A moment many will call “significant.” The idea is simple: You express intent in natural language, and an AI agent turns…
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AI Agent “Washing”: Lessons for CRM in 2026
“AI agents” promise autonomy, but often deliver little more than rebranded workflows. In 2026, spotting hype from real impact and what I call “agent washing” will be essential for CRM success. If you have spent time around CRM projects, you know the pattern: Every few years, a new wave of terms hits the airwaves: “Smart…
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CRM Transformation is a Driver for Innovation
CRM is seldom considered from the perspective of business transformation. Many executives see it merely as an operational tool, but in my experience, it is much more than that. The real power of CRM lies not just in the software, but in the transformative process of integrating it. This transformation is a catalyst for innovation,…