Category: Salesforce Strategy & AI
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What It Really Takes to Scale Salesforce AI Across the Organisation
Scaling Salesforce AI isn’t a technology upgrade. It’s an organisational choice. This newsletter discuss how leaders can assess readiness, prioritise use cases, and turn pilots into real, organisation-wide business impact. AI at scale: Why good intentions aren’t enough Most executives say they want AI at scale. What they actually fund are pilots, feature tests, and…
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Vibe Coding in Salesforce: Execution accelerator, not a thinking substitute
Salesforce launched Agentforce Vibes in late 2025. It promises faster change with fewer intermediaries, but is speed enough to solve the hard problems? How I See It Salesforce launched Agentforce Vibes in late 2025. A moment many will call “significant.” The idea is simple: You express intent in natural language, and an AI agent turns…
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Integrating complexity: How Salesforce’s acquisition strategy shapes its multi-cloud approach.
Salesforce’s recent acquisition of Informatica highlights the company’s long strategy to expand far beyond its core CRM platform. This acquisition is a strategic move by Salesforce to enhance its capabilities in data management. Over the years, Salesforce’s strategic acquisitions have significantly broadened its product offerings, creating an ecosystem that spans across multiple clouds, solutions and…