My Top 5 Reads – Week 21

My 5 favourite articles on CRM, CX and digital transformation to read this week. On the agenda: B2B selling, video, CX, and retail… 5 data-driven principles for the Chief Data Officer to reshape CX strategy“Customer data platforms (CDPs), data-driven projects, big data, analytics centers of excellence, digital transformation – popular concepts these days.” Video Innovation Will Change Society“Our forced reliance on […]

Focus on business ecosystems: Leveraging partners in disruptive times

Commentary – We were around 350 people and prof. Mark Greeven shared some great insights and practical examples on why and how organisations should leverage partners to build sustainable businesses. On ecosystems – Have you listened to IMD’s webinar on “leveraging partners in disruptive times” last Tuesday? (The one I was talking about in a previous post). Working with partners […]

One quick comment on Gartner’s 2020 Magic Quadrant for Digital Experience Platforms

Commentary – Gartner has just released a 2020 quadrant for Digital Experience platforms (DXP), basically revamping the classical Web Content Management MQ with a new terminology and enlarged scope. It is true all WCM solutions now include enough features to encompass a digital experience. It is also true that, from a functional aspect, there is little differences between solutions. At […]

Free webinar on “leveraging partners in disruptive times”

Agenda – There is a webinar on “leveraging partners in disruptive times” at IMD Business School on April 14 (11-12 CET) by Mark Greeven, professor of Innovation and strategy. Working with ecosystems of partners requires thinking and I’m eager to listen to Mark Greeven‘s view on this interesting topic. Ecosystems have been on the agenda for some years, boosted by […]

Focus on mitigating risks in pricing

I had this exciting discussion yesterday on the risks arising from having inconsistent pricing models and systems. The context was B2B commerce with sales people using multiple pricing tools. This is obviously leading to significant issues such as inconsistencies in prices, excessive tactical discountings, over-generous contracts, or jeopardizing margins. We all know that in some cases like in Asset Management […]