My Top 5 Reads – Week 47

My best picks from the web this week 47. This week: The new elements of digital transformation, data partnerships, integrating marketing and IT, and customer service is having a moment. The New Elements of Digital TransformationFirst words: “Since 2014, when our article “The Nine Elements of Digital Transformation” appeared in these pages, executive awareness of the powerful and ever-evolving ways in […]

My Top 5 Reads – Week 44

My best picks from the web this week 44. This week: Salesforce, customer experience, social listening, and marketing. The committed innovator: An interview with Salesforce’s Simon MulcahyFirst words: “The cloud software provider’s executive vice president and chief innovation officer discusses how Salesforce’s innovation process creates distinctive buying experiences.” Why data is the life force of customer experienceFirst words: “To retain […]

My Top 5 Reads – Week 43

My best picks from the web this week 43. Today: multicloud, Salesforce and Microsoft, Retail, insurance, and a very interesting article on Apple and 5G by Pr. Howard Yu from IMD Business School. Don’t miss it! Not Excited About The New iPhone 12? Apple Is Prepared.First words: “Apple brought all its usual glamour to the unveiling of its latest iPhones 12 yesterday. There […]

My Top 5 Reads – Week 42

My best picks from the web this week 42. Lots of announcements this week. Also we discuss banking and fintech partnerships, and then Big data analytics in healthcare. 5 Bank And Fintech Partnership Ideas To Generate RevenueFirst words: “Today’s realities in the banking industry:1. Banks and credit unions need new sources of non-interest income.2. Fintech startups need to start generating […]

My Top 5 reads – Week 40

Best picks from the web this week 40. Here are my 5 favourite articles published on CRM, CX and digital transformation. On the agenda: Agility within organisation, the CRM market for 2020-2030, customer retention, and some new releases by Microsoft and Salesforce. How to Unstructure Your Organization for the Future?First words: “Multi-layered bureaucratic organizations with centralized decision making and endless […]

My Top 5 reads – Week 39

Best picks from the web this week 39. Here are my 5 favourite articles published on CRM, CX and digital transformation. On the agenda: Salesforce, banking, automotive, and APIs to support the customer experience. Salesforce announces Meetings, Einstein Video Call Coaching and more tools aimed at improving virtual salesFirst words: “As sales organizations shift to handling most, if not all, […]

My Top 5 reads – Week 38

Best picks from the web. Here are my 5 favourite articles published on CRM, CX and digital transformation I would recommend you to read this week. On the agenda: Stockholm’s Fintech scene, data and analytics, content strategy, and customer onboarding. Data and analytics are propelling organisations into the futureFirst words: “In the Leadership Series EDGE Webinar titled ‘Embracing Data and Analytics […]

My Top 5 Reads – Week 35

My 5 favourite articles on CRM, CX and digital transformation to read this week. On the agenda: B2B Fintech, Amazon, Salesforce, retail and AI. What Amazon is Doing in Financial Services like Fintech“From payments to lending to insurance to checking accounts, Amazon is attacking financial services from every angle without applying to be a conventional bank. Salesforce Positioned by Gartner as […]

My Top 5 Reads – Week 11

Focus on Healthcare, contact centers and digital transformation this week. My TOP 5 reads (Week 11). As Salesforce builds up industry-specific focus, Health Cloud gets new features Managing the fallout from technology transformations How CIOs Can Embrace Customer Centricity and Lead Transformation The seven evolutionary stages of analytics in the contact centre: How evolved are you? 360 Perspectives: Embed Customer […]

On AI and CRM

I’m sharing a very interesting article from Forbes on AI and CRM. Worth to read. It discusses ways to combine AI with CRM platforms to improve customer management. It also gives an overview on the kind of topics I’m dealing with on a daily basis. https://www.forbes.com/sites/danielnewman/2019/10/19/ai-and-crm-will-customer-management-get-easier/#2ea559243db9 Some quotes I have gathered: “If customer experience is the center of digital transformation, […]

Focus on Voice AI

At the last WCIT, Gary Vaynerchuk (the famous businessman) claimed that voice AI systems will be everywhere around us within the next decade, meaning we only have to speak to get what we want. At the same time, a recent survey from Gartner (June 2019) forecasts that, by 2023, customers will prefer to use speech interfaces to initiate 70% of […]

On Knowing Your Customer (KYC)

We all know that KYC is a big challenge to banks, both on the retail and commercial sides. There are interesting ongoing developments here in the Nordics. I am sharing an interesting article from Finextra that gives a good overview of where we are. Quick questions: How KYC will work in an Open Banking ecosystem? Will banks invoice fintechs or […]

On bias in AI

Hej! On my table this morning, Salesforce’s approach to tackle bias in AI. An interesting interview about analytics and AI. Worth reading. I am sharing it. /Didier Link: Salesforce talks about its Einstein Analytics product for financial services and new tools to combat AI bias

Is Open Banking the biggest threat?

Open Banking: 39% of European Financial Institutions apparently view Open Banking as the biggest threat to their business model. 56% fear that cutomer loyalty will be reduced. The Question: Does it have to be that way? Not sure! Isn’t normal for any firm, whatever the industry, to adapt to market changes? Let’s discuss how to address this new business environment […]

Is traditional CRM useless?

Is traditional CRM useless? Will, instead, platforms be the new killer app to deliver an optimal customer experience across multiple channels and siloes? This is the starting point of this article from Frobes. Old same topics, new technology… What is your view on it? Link: 4 Reasons Why Customer Engagement Platforms Will Render Traditional CRM Useless