Solving CRM issues with additional CRM technology or customisation is wrong
Some organisations think that the latest technologies will instantly solve a decade’s operational issues. But I do believe that trying to solve business or CRM implementation issues with additional CRM technology or customisation is fundamentally wrong. 🤕
Sources of inefficiencies are often hidden at various levels: Organisation, processes, data, people’s creativity, or technology. 👀
It is natural to say that conducting an assessment exercise across all those dimensions is a good way forward to better understand the issues and identify their root causes. 💫
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Greater CRM effectiveness influences positively every organisation’s business performance
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About the Author
Didier Dessens
CRM and Digital Experience Advisory
