Study shows that 4 factors help firms grow 4X faster than most while staying highly profitable

Food for thought. A 2022 High Growth study by Hinge Research Institute shows that 4 key factors explain how some B2B services firms grew 4x faster and were twice more likely to be highly profitable than their slower growing peers:

1. greater use of expert talent,
2. highly automated core, general business, and functional business processes,
3. advanced marketing techniques,
4. data-driven strategies. 

It is also no surprise to me that organisations with a higher level of automation (“As a way of life”) and with a heavier use of sophisticated marketing and sales technologies in their daily operations achieve greater benefits from their digital strategies.

Download the report here:

Download the report from the Hinge Research Institute

About the Author

Didier Dessens

CRM and Digital Experience Advisory

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