Food for thought. A 2022 High Growth study by Hinge Research Institute shows that 4 key factors explain how some B2B services firms grew 4x faster and were twice more likely to be highly profitable than their slower growing peers:
1. greater use of expert talent,
2. highly automated core, general business, and functional business processes,
3. advanced marketing techniques,
4. data-driven strategies.
It is also no surprise to me that organisations with a higher level of automation (“As a way of life”) and with a heavier use of sophisticated marketing and sales technologies in their daily operations achieve greater benefits from their digital strategies.
Download the report here:
Download the report from the Hinge Research Institute