What’s new in Salesforce? Check out the Winter 21 releases

Salesforce’s Winter 21 releases are now online. Check out the new features:

  • Multi-factor authentication, Einstein Search Personalization, Salesforce Anywhere (Beta)
  • Work.com
  • Service: Service Cloud Voice Streamlined Setup, Omni-Channel Supervisor for Calls, Einstein Bots Templates, and More
  • Sales: Sales Cadence Improvements for High Velocity Sales, Global Models for Einstein Lead Scoring, Opportunity Deal Change Highlights, and Multi-Cloud Support for Billing
  • Industries: Document Management, Forecasting, Public Service Optimization, and Much More
  • Analytics: Einstein Discovery Fast Start Templates, Sync Out for Snowflake, Einstein Discovery Automated Model Refresh
  • Salesforce Einstein: Build Bots Faster with Templates, Make Opportunity Scoring More Relevant with Filters, and Search Personalization Is Generally Available
  • Commerce: Process Exceptions for Order Management and Enhanced Lightning B2B Commerce Capabilities
  • Communities: New Audience Criteria, Enhanced Build Your Own (LWC) Template, and Better Guest User Security
  • Salesforce CMS: Content Delivery Network, Local Content Import, and Folders
  • Mobile: Productivity Features and More Convenient Navigation
  • Customization: Lightning Flow Enhancements, More Dynamic Lightning Pages, and Einstein Builder Updates
  • Security, Privacy, and Identity: Security Center and Mobile Device Tracking Generally Available, Required My Domain, and More Real-Time Monitoring Events and Field Encryption
  • Customer 360 Truth: A Secure, Single Source of Truth for All of Your Customer Data
  • Deployment: New Change Set Components, Create Your Own Salesforce App
  • Quip: Template Management, New User Engagement Template Metrics, Salesforce Data in the Relationship Map Live App, Filtered List Views, and More
  • Pardot: Email in Lightning, Einstein Enhancements, and More Customizations
  • Marketing: Transactional Sending and Behavioral Triggers in Journey Builder, Ecommerce Optimizer App in Datorama, Einstein in Interaction Studio
  • Release Updates and Security Alerts: Generally Available with Improvements

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Didier Dessens

CRM and Digital Experience Advisory

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