My Top 5 Reads – Week 22

I am sharing the 5 articles on CRM, CX and digital transformation I liked best this week. On the agenda: AI, Insurance, networking tools, and marketing.

AI Devours Data!
“Those who have worked on Machine Learning (ML) projects know that ML requires a large amount of data to train the resulting algorithms.”

Inside the NSA’s Secret Tool for Mapping Your Social Network
“Edward Snowden revealed the agency’s phone-record tracking program. But thanks to “precomputed contact chaining,” that database was much more powerful than anyone knew.”

What’s the secret behind the world’s stickiest brands?
“Researchers from Newcastle University London, Fordham University, and University of Minho published a new paper in the Journal of Marketing that examines how some brands create “sticky” customer journeys that keep customers addicted.”

This is what a Data Scientist can do with your data
“In today’s business world, data analysis plays a role in making decisions more scientific and helping businesses operate more effectively.”

Greater Than launches loyalty product
“Stockholm-based insurtech Greater Than, which also operates in several global markets such as the US and UK, has launched a cloud-based loyalty program product called Enerfy Loyalty, per PR Newswire.”

Further reading: #Open Banking by Didier (on Flipboard)

About the Author

Didier Dessens

CRM and Digital Experience Advisory

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