My Top 5 Reads – Week 21

My 5 favourite articles on CRM, CX and digital transformation to read this week. On the agenda: B2B selling, video, CX, and retail…

5 data-driven principles for the Chief Data Officer to reshape CX strategy
“Customer data platforms (CDPs), data-driven projects, big data, analytics centers of excellence, digital transformation – popular concepts these days.”

Video Innovation Will Change Society
“Our forced reliance on video to connect personally and professionally during the COVID-19 pandemic has touched almost every industry: from music, fitness, and education to retail and healthcare. Terms like “Zoom party” and “telemedicine” have become colloquialisms.” 

The New B2B Buying Process
“B2B buying has changed, and your sales strategy must, too”

Taking back control of your tech
“To win in customer experience, brands need to take back control of their technology.  “

Is Virtual Shopping The Future Of Retail?
“With sales in excess of $6 trillion in 2019, the retail industry is one of the most important segments of the economy in the United States.”

About the Author

Didier Dessens

Business & Technology Advisory, CRM and Digital Transformation

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