My Top 5 Reads – Week 16

Hi everyone! Lots of good articles on CRM and DX this week. Here is my selection of the ones I like best. All with a new layout because it is spring, and we are all moving towards a sunnier and warmer time with a smile.

7 Ways to Analyse a Customer Journey Map

A Startup Guide to Creating an Ideal Customer Profile

The Hard Truth About Innovative Cultures

The context marketing revolution: Individuals, not brands, are the largest producers of media

Assistive Technology Brings Field Data to Marketing

About the Author

Didier Dessens

CRM and Digital Experience Advisory

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