My Top 5 Reads – Week 12

Here are myTOP5reads for this Week 12. 100% Corona-free. This week, my selection of the best articles on CRM and DX focuses on Marketing, Salesforce’s industry solutions, and agility in banking…

Modern marketing: What it is, what it isn’t, and how to do it

Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025

Salesforce’s acquisition of vlocity may shake up the market for CSP customer engagement systems

How not to lose a customer every 30 days

A bias for Agile, and a refusal to stay inside (the bank)


About the Author

Didier Dessens

CRM and Digital Experience Advisory

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