My Top 5 Reads – Week 13

MyTOP5reads for this Week 13 focuses on voice and AI in Marketing and customer engagement. Also an analysis of the CRM leading solutions Is Voice The Next Big Thing To Transform Consumer Behavior? 3 Powerful Ways AI is Changing the Sales and Marketing Experience Right Now Dreamforce 2019 Management Journal On CRM: From Salesforce To Zoho, Which Of These 10 […]

Focus on mitigating risks in pricing

I had this exciting discussion yesterday on the risks arising from having inconsistent pricing models and systems. The context was B2B commerce with sales people using multiple pricing tools. This is obviously leading to significant issues such as inconsistencies in prices, excessive tactical discountings, over-generous contracts, or jeopardizing margins. We all know that in some cases like in Asset Management […]

My Top 5 Reads – Week 12

Here are myTOP5reads for this Week 12. 100% Corona-free. This week, my selection of the best articles on CRM and DX focuses on Marketing, Salesforce’s industry solutions, and agility in banking… Modern marketing: What it is, what it isn’t, and how to do it Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025 Salesforce’s acquisition of vlocity may shake […]

My Top 5 Reads – Week 11

Focus on Healthcare, contact centers and digital transformation this week. My TOP 5 reads (Week 11). As Salesforce builds up industry-specific focus, Health Cloud gets new features Managing the fallout from technology transformations How CIOs Can Embrace Customer Centricity and Lead Transformation The seven evolutionary stages of analytics in the contact centre: How evolved are you? 360 Perspectives: Embed Customer […]

My Top 5 Reads – Week 10

LinkedIn + CRM integration this week. A bit of AI. Also, because of the season, several recent surveys to understand where we all are in DX and CRM. On CRM: LinkedIn Takes Another Big Step Towards CRM Integration 50 Stats Showing The Power Of Personalization Infosys Digital Radar 2020: Breaking through the digital ceiling Salesforce CRM Review: The Complete Guide […]