“My TOP 5 reads” brings us this week to discuss AI, DX platforms, trends, social media, and (non-digital) must-read books on CX.
Einstein discovery (AI) – Customer churn analysis for a lottery company
Gartner: Digital experience platform providers face growing challenges (By CMO Australia)
CRM Trends to Watch for in 2020 (By Salesforce)
Why Encouraging Online Comments Could Grow Your Business
The best customer experience books of last year (By mycustomer.com)