CRM & Digital Experience Advisory
“My TOP 5 reads” brings this week spotlights on marketing technology, customer contact, mobile, and disruptive innovation.
Alphabet Soup: Martech Systems Are Letting Retailers Down (By Mediapost)
Radical reform – the new model for customer contact (By the Drum)
The evolving role of the CIO and CMO in customer experience (By Zdnet.com)
3 Things You Can Learn From Starbucks About Mobile App Marketing (By inc.com)
The Essential Clayton Christensen Articles (By HBR)
CRM and Digital Experience Advisory
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