My Top 5 Reads – Week 52

Last time for this year! My Top 5 reads on CRM, CX and Digital transformation this week (Week 52). Enjoy the festive days and see you next year! Customer data platform tools top priority list for big vendors AI Customer Service Will Save You Money, but it Might Cost You Customers The Next Decade of Data: Why Retail Marketers Will […]

My Top 5 Reads – Week 51

My Top 5 reads on CRM, CX and Digital transformation this week (Week 51): How The Salesforce Revolution Can Guide Marketing And Communications Firms’ Evolution Branding is dead, CX design is king An Overview of Artificial Intelligence in Salesforce Einstein How to find out if your CRM switch is a beneficial step for the organisation The applications of AI in […]

My Top 5 Reads – Week 50

FYI – Here are my Top 5 reads on CRM, CX and Digital transformation this week (Week 50, 2019): Three barriers holding back the next wave of female digital leaders Michael Machado of Salesforce: Voice is the Future of CRM Forget digital transformation: Companies must evaluate digital maturity instead How Netflix uses psychology to perfect their customer experience Cadillac Offers […]

My Top 5 Reads – Week 49

My Top 10 reads this week (Week 49, 2019): How shoppable video will change the way we buy things How Norrøna built a recommendation engine that increased conversions by 50% (with just one engineer) Headless Commerce: Why E-Commerce Is Losing Its Head Want More Conversions On Your E-Commerce Site? Live Chat Is The Way Forward Does AI Improve Retail And […]