Is traditional CRM useless?

Is traditional CRM useless? Will, instead, platforms be the new killer app to deliver an optimal customer experience across multiple channels and siloes? This is the starting point of this article from Frobes. Old same topics, new technology… What is your view on it?

Link: 4 Reasons Why Customer Engagement Platforms Will Render Traditional CRM Useless

About the Author

Didier Dessens

CRM and Digital Experience Advisory